Evaluate your resources.
Once a manager has established goals, the next step is to evaluate all resources, including: natural resources (soil, water, range, climate), crops, livestock, wildlife, equipment, finances, and, most importantly, the people involved. A written list of goals and resources helps producers make enterprise decisions such as:
• Which competitive advantage does the business enjoy, given the available resources?
• Would sheep fit the range better than cattle and be more profitable if they were rented out to manage weeds?
• Can we improve marketing?