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Unit 2: Marketing Opportunities and Strategies for Sustainable Farm/Ranch Businesses

The sky truly is the limit. Simply searching a website such as LocalHarvest turns up an incredible variety of agricultural products now available direct from American farmers. In many cases, the product goes beyond the tangible (the food item being produced) to include social and ecological values such as:

• supporting a family farm

• preserving wildlife habitat

• revitalizing the local economy

• building beautiful landscapes

• restoring community vitality

These are all potential “products” in sustainable agriculture that consumers are actively seeking and willing to pay for.