Professional Development Program

Courses

Resources

Videos

Help

• Unit 1: Planning and Business Development
• Introduction
• Entrepreneurship
• Importance of Planning
• The Planning Process
• Unit 2: Marketing Opportunities & Strategies
• Basic Concepts and Strategies
• Market Analysis & Research
• Marketing Plans
• Unit 3: Managing the Business for Long-Term Success
• Human Resource
  Management
• Financial Management
• Risk Management
• Managing for Start-Up
• Managing for Growth or
  Change
• Consolidation and Retirement
• Authors and Acknowledgement