Professional Development Program






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Unit 2: Marketing Opportunities and Strategies for Sustainable Farm/Ranch Businesses

Less experienced marketers need information about:
  • How to get started direct marketing
  • Where to sell direct
  • How to identify target markets
  • How to attract customers
  • How to identify niche market opportunities
  • Potential income from direct marketing
  • Where to get help, such as grants
More experienced marketers need detailed business and decision-making information about:
  • Performance standards
  • Benchmark information
  • Consumer trends
  • Facility layout and design details
  • Regulations and liability
[Excerpted from Direct Marketing Today: Challenges and Opportunities. USDA, Agricultural Marketing Service. February 2000.]
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