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Unit 2: Marketing Opportunities and Strategies for Sustainable Farm/Ranch Businesses

Take a look at the promotional messages below (found at LocalHarvest). What are these businesses and organizations communicating to customers? Who are their target customers? What are their customers buying (think about the social and ecological products)? Click on each business name to read their description, then decide which themes that business is emphasizing in its promotional message.
Abbondanza Organic Seeds & Produce, Boulder, Colorado
Aamodt's Apple Farm, Inc., Stillwater, Minnesota
Bird Creek Ranch, Cascade, Montana
Mt. Laurel Organic Gardens, Birmingham, Alabama
'R' Family Farm, Knoxville, Maryland
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