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Unit 2: Marketing Opportunities and Strategies for Sustainable Farm/Ranch Businesses

Topic 7: Promotion Strategies

Promotion is perhaps the most visible piece of the marketing plan. In short, promotion is how farmers and other business owners communicate with their customers, build relationships and educate customers about products and services for sale. Successful promotion strategies address the following four items.

Click each item link below to highlight key questions business managers should ask as they develop a promotion plan.

• Message

• Move
• Close
What do you want the customer to know about a product? Describe what they are buying and why.

• Tools and Delivery

• Move
• Close
How will you communicate the message? Identify publicity and advertising tools that can be used to reach customers.

• Timing and Frequency

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• Close
How often will you contact customers via advertising material? Develop a promotions schedule.

• Costs