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Unit 1: Planning and Business Development

Step 3. Brainstorm and Test Strategies

Strategies answer the “how” question in planning. A strategy is a road map describing how to get from one place (current situation) to another (goals for the business). Farmers and other business owners who have been through the planning process will tell you that strategic planning – the process of developing a plan for moving the business forward – requires time, patience and some hard work to reach the best alternative. Point to each term below for a description of what details should be addressed for that area.
 

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