Assume you have a farmer who comes to you with questions about starting an organic lamb meat operation. You may not know all the details of the farm’s history, but you determine that a SWOT analysis may help the farmer decide what steps to take next. The interview revealed a number of key issues. How would you characterize the following—as a strength, weakness, opportunity, or threat? Keep in mind that strengths and weaknesses relate primarily to internal factors, while opportunities and threats apply to external factors. Drag and drop each statement to the appropriate category.
