Unit 2: Marketing Opportunities and Strategies for Sustainable Farm/Ranch Businesses
The sky truly is the limit. Simply searching a website such as LocalHarvest turns up an incredible variety of agricultural products now available direct from American farmers. In many cases, the product goes beyond the tangible (the food item being produced) to include social and ecological values such as:
supporting a family farm
preserving wildlife habitat
revitalizing the local economy
building beautiful landscapes
restoring community vitality
These are all potential “products” in sustainable agriculture that consumers are actively seeking and willing to pay for.
