Unit 2: Marketing Opportunities and Strategies for Sustainable Farm/Ranch Businesses
(USDA NRCS)
Consider the following scenario…
You’ve met with a farmer who is interested in raising quail, pheasants and other game species for the establishment of a private hunting preserve and for marketing to high-end restaurants.
Which of the following general research questions would be important for this farmer to ask?
How will products and services be promoted?
What type of start-up expenses will be incurred for marketing-related items such as packaging, advertising, legal services and refrigerated transportation?
How much does the farmer enjoy working with people, talking with customers?
How many hours does the farmer expect to invest each week in communication with customers?
