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Unit Menu
Unit 1: Planning and Business Development
Introduction
Entrepreneurship
Importance of Planning
The Planning Process
Unit 2: Marketing Opportunities and Strategies
Introduction
Basic Concepts and Strategies
Market Analysis and Research
Marketing Plans
Unit 3: Managing the Business for Long-Term Success
Introduction
Human Resource
Management
Financial Management
Risk Management
Managing for Start-Up
Managing for Growth or
Change
Consolidation and Retirement
Authors and Acknowledgement
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Unit 1: Planning and Business Development
Step 3. Brainstorm and Test Strategies
THIS ACTIVITY IS NOT AVAILABLE ON MOBILE DEVICES.
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